Having recently been named the top part-time MBA program in the country by BusinessWeek, WPI sought to leverage this title to appeal to potential students who inquired about the MBA program, and never enrolled. As a designer working for smith&jones advertising I was tasked with designing and developing an email campaign that would render and preview best in Microsoft Outlook, which as gathered by tracking previous campaigns – was the email client of choice for their potential students. Below are two of the four emails from the campaign that were delivered over the course of two months.